Brand Strategy & Identity, Packaging Design, Photography, Videography, Copywriting, and Web Design & Development
BEHIND THE BRAND -
Ancient Healing Teas came to us for a complete reimagining of their brand, including a product line of over 50+ natural remedies & cleanses.
We took inspiration from the owner’s personal story and original development of the recipes, along with the pure ingredients themselves to form the direction for the rebrand.
We brought in natural elements like loose, hand-drawn illustrations and delicate line-work, as well as recommendations on new vessels and textures for each product collection.
Photography & videography were key in conveying this modern take on ancestral, natural healing. We brought in models and an earthy environment; taking lifestyle inspired shots to make it easy to envision in your home.
The entire project was brought together on a stunning, custom Shopify website where the photography and videography is at the forefront - bringing in the beautiful linework detailed throughout their packaging with a robust, yet easy to navigate customer journey.