We love sharing the good stuff, the pretty, the aesthetic, but sometimes it’s way more fun to show the full story and how the brand was actually developed
Nicole came to us with two big pain points -
“We don’t have consistent branding that we can use on tags or merch items”
“We struggle with visually telling our brand story. I want people to look at our insta, come to an event, buy our products and be like "yup, that's Sunday Reset”
The first thing we did was an audit. Before our kick off call, we combed through her socials, site, link in bio, anything we could find. We wanted to identify the inconsistencies, see if there were any visual pieces we needed to keep through the rebrand, and see where there might be opportunities for connection to help with that visual storytelling.
It was easy to spot the visual variability she mentioned - the font, color, and type would change each post. But the deeper takeaway? We finally understood what Sunday Reset was really about. It wasn’t just an event company. It was a place to help you build routines and connect people on their wellness journey, something that can feel so isolating when you begin. The brand needed to show that.
Here’s the cheatsheet for what we set out to do -
Create a logo that felt familiar, but more current and elevated for a smooth rebrand (we never want to shock the existing audience)
Specific color numbers and font hierarchy for easy implementation and consistency
Clarify messaging so it was short, sweet, and easy to connect with
From there the pieces slowly flowed together.
We shifted their taglines “Make space for what feels good” and “where clarity meets connection” (which can feel unclear or a little fluffy) to something grounded and memorable - “unwind and reset”
We carried “unwind” through to the logo, keeping the italic touches their audience already recognized.
We developed a color palette that feels open and grounded, with flexible signature colors that can sway with the seasons.
And we wrapped it all up in brand guidelines that make implementing everything feel so easy. Nicole’s already updated the Sunday Reset site and it looks *chef’s kiss*
To top it off, we included bonus content ideas and reel/story design inspo to help with that visual storytelling they craved.
If you’re in that same place of inconsistent branding, we would love to help. Sometimes it just takes an outside perspective to pull everything together into something beautiful.
