Alice & Wonder came to us looking to uplevel their website, but early on it became clear the brand itself was ready for a refresh. We kept their existing logo while reworking everything around it - refining their color palette, elevating their typography, introducing custom hand-drawn illustrations to bring in the playfulness their brand was known for, and creating a new submark for their flagship store as the brand continued to grow.

For the website, we focused on weaving that playful energy throughout the experience. Pops of color, motion through GIFs, illustrated moments, video sections, and a fully custom animated timeline on the About page bring the brand to life as you scroll.

Behind the scenes, we also implemented custom tagging, automated product labeling, both drawer and page cart functionality, and full mobile optimization - ensuring the site performs just as beautifully as it looks.