Feral came to us looking to increase website conversions after noticing a clear disconnect between their strong social performance and on-site sales. While their product resonated online, that connection was being lost once customers landed on their website.

Through strategy and discovery, we uncovered the core emotional driver behind their audience, self-identity. We centered the brand around the philosophy of “create yourself” - the daily choice to define who you are and who you’re becoming. That bold, determined mindset became the foundation for their new direction.

We brought the concept to life through a high-contrast visual system of black and white, strong sans-serif typography, intentional pops of red, and packaging designed to reinforce their messaging. The transformation carried through to a modern, sleek website built to evoke confidence, creativity, and conversion.