Flower & Twine came to us as a new botanical studio offering floral classes, high-end floral rentals, and a retail space centered around mindful connection with nature. As a new founder preparing for a spring launch, she wanted a partner that could help her grow creatively.

We began with brand strategy, positioning Flower & Twine as an experience studio built around artistry and slow living. Messaging centered on the idea of florals enriching everyday life, captured in the tagline “florals for a well-lived life.” We defined how the brand speaks and moves, creating a voice that feels warm, grounded, and reflective.

Visually, the identity draws from the deeper hues found in nature, paired with strong serif typography reminiscent of floral thorns and a handwritten accent for a personal, crafted feel. The main logo features fluid, artful movement, mirroring the organic drape of her arrangements, with a custom ampersand that ties the name together.

For packaging, we developed two bouquet concepts: a classic brown-paper wrap with textured hang tags sharing care instructions and reflections on flower culture, and a custom-printed newspaper wrap highlighting farmer stories, sourcing details, and upcoming events, a piece to evolve with each season.