Elizabeth came to us after purchasing Bloomingbyrds, a small boutique in Lake Geneva. She refreshed the merchandise, updated the space, and added a children’s department, but customers still assumed nothing had changed. The store also struggled to maintain momentum outside of summer, especially without a website. She came to us ready for a full rebrand to finally make it her own.

We began by renaming the boutique, ensuring customers knew it was a new brand, ultimately landing on Genevieve, a heartfelt tribute to her grandmother. From there, we built a brand inspired by effortless beauty and human connection filled with soft greens, blues, linen textures, delicate florals, and a charming illustrated bike logo, a nod to the bike Elizabeth rides through town.

To bring the brand to life online, we created a content and marketing direction rooted in lifestyle imagery, seasonal storytelling, and elevated in-store experiences. We then produced a full brand photoshoot - styled across a sailboat, grassy paths, and the beach, capturing the “effortless living” aesthetic across both photo and video.

We then brought the brand to life on a custom Shopify website with textured backgrounds, refined typography, a pop-out navigation menu, slow-scrolling film strip imagery, floating photo sections, and thoughtful functionality to make shopping intuitive.