Lotus Fresh came to us ready to refresh their brand and packaging with something cleaner, more modern, and more aligned with their vibrant, feminine personality. We refined the logo by simplifying the type, redesigned and modernized their lotus icon, updated their color palette and typography, and reworked much of their product packaging to feel cohesive and current.

To bring the rebrand to life, we produced a bright, pastel-forward photoshoot that captured the playful, feminine energy of Lotus Fresh. We built custom bathroom-inspired sets in studio, allowing us complete control over color, light, and texture. Soft lavender, pink, green, and blue tones were woven throughout the environments, paired with dynamic product styling and lifestyle touches that made the imagery feel both elevated and instantly relatable.

We carried the refreshed identity into a custom Shopify website built to feel fun, fresh, and full of color. The site includes a mega menu for easy shopping, colorful videos, a fun product scroll bar, testimonial sections for trust, organized product tabs, FAQs, and a free-shipping countdown bar - creating an experience that’s both fun and incredibly easy to shop.