Mauve came to us looking to update their brand presence as they stepped into their next phase of business. They wanted something that felt cohesive and current that helped more people notice them online.

We built their rebrand around grounded confidence - that cool-girl energy that’s still friendly and approachable. This was then carried into a marketing direction centered on a recurring “friend group” on social, giving customers personalities they can identify with and a community they want to join.

Visually, we developed a flexible system rooted in black and white, allowing seasonal campaigns to lead with color. We paired a playful 90s-inspired serif with a clean sans serif for contrast and trend adaptability. Their logo was refined into a clean, inline mark with a custom spike icon - edgy, modern, fun and instantly recognizable.

The custom website brings the full vibe to life through bold imagery, clean gridwork, video and GIF motion, simplified navigation, spinning icon details, scrolling trend bars, and imagery-first product pages designed to feel cool, effortless, and highly shoppable.