Project Aether came to us looking to establish a brand that felt as thoughtful and refined as the work they curate. Initially titled, “The Hamm Project”, we poured over their brand workbooks and guided them toward a name that reflected their core themes of discovery, interconnectedness, and intrigue.

We developed a bold yet sophisticated visual direction inspired by the colors, textures, and movement found in the contemporary art they work with. The identity includes a versatile set of brand marks, an inviting yet nostalgic typography system, and a signature textured background that echoes the tactile nature of art.

From there, we brought the world of Project Aether to life across key touchpoints, concepting everything from client welcome materials to art packets. We then carried the full identity through to a custom website featuring subtle movement, orbiting logo elements, and interactive moments that elevate their online experience.