Refineri came to us as a new fine jewelry brand inspired by biblical passages and the belief that even something as beautiful as gold must go through a refining process - just as we do. As a founder in the early stages, she needed full brand strategy, identity, packaging, and a website that felt elevated, modern, and deeply meaningful.

Through strategy and messaging, we centered the brand on the idea of refinement and quiet resilience, pulled directly from her words: “even gold is refined by fire.” The voice is warm and thoughtful, speaking to women who love beautiful, current jewelry with intentional symbolism woven into each piece.

Visually, the identity uses rich natural hues, textured elements, and a strong serif paired with intentional italics. The main logo is clean and modern, while the submark, an olive bush, carries hidden details including an “r,” an “i,” and circular forms representing purified metal.

Packaging was designed to feel elevated at both entry and luxury price points, built around a minimalist cube-shaped box with serene branding, linen-inspired textures, imperfect cream tones, and raw-edge papers. Inside, an insert card shares each piece’s meaning, followed by a refined drawstring pouch with the logomark subtly integrated into the cord.

The website carries this calm, intentional aesthetic through spacious typography, soft scroll animations, expansive imagery, and product pages designed to highlight craftsmanship and detail.