Simply Noteworthy came to us seeking a cohesive brand and Shopify website after trying to build it themselves and feeling disconnected from the outcome. Through our discovery process, we uncovered the heart of their business - a love for the written word and a desire to bring intention, tenderness, and romance into everyday life.

We shaped their brand around that feeling, creating a visual identity with elegant typography, soft yet moody colors, and grainy, nostalgic imagery. Delicate illustrations, typewriter-inspired details, and nods to vintage letters helped form a look that feels tangible, timeless, and unmistakably theirs.

For photography, we created story-driven scenes rather than traditional flatlays - bringing their floral illustration to life in an open meadow and capturing the warm, candlelit intimacy of handwritten letters at home.

That same storytelling carried through to their custom Shopify site, where videography, textured backgrounds, and gentle animations frame their imagery and create a romantic, intentional experience from start to finish.