Sunday Reset came to us looking for clarity and consistency in their visual identity. They were struggling with shifting fonts, colors, and logos from post to post, and wanted a brand that people could instantly recognize across their events, products, and social presence.

After a deep dive through their platforms, a clear narrative emerged: Sunday Reset wasn’t just an event company - it was a space for building daily rituals, finding calm, and forming connection on a wellness journey that can often feel isolating. That understanding became the foundation for the brand direction.

We created a refined identity system built around familiarity, elevation, and ease of use: an updated wordmark, exact color codes, clear font hierarchy, and messaging that’s short, grounded, and magnetic. We transformed fluffier phrases into an iconic tagline, “unwind and reset,” brought that feeling on into the logo design, and expanded the color palette to shift effortlessly through the seasons.

To bring the identity to life, we wrapped it all into comprehensive brand guidelines and provided content inspiration to help them tell their story consistently. The result is a brand that finally feels like Sunday Reset - calm, intentional, and unmistakably their own.