Textile & Twine came to us looking to evolve their brand into a more elevated aesthetic while preserving the retro charm they’re known for. The goal was to feel current and attractive to the modern-day woman, without losing the nostalgia that drives their story.

We built their visual direction around a neutral color base, layering in deeper, moodier hues to let their bold, vibrant fabrics take the spotlight. The identity features multiple marks, including a custom ampersand designed specifically for them - merging 60s-inspired lettering with personal details like a needle’s eye and a bow, referencing their signature handmade aprons.

That nostalgic vision continued into their brand photography, styled around a mother and daughter in the kitchen - baking, making memories, and enjoying the moment, balanced with contemporary elements in the environment, wardrobe, and props.

To complete the experience, we brought their identity to a custom Shopify website, introducing playful animation, organic shapes, and a layout that lets their imagery and products stand front and center.