Vira creates solid gold rings for professional piercers, built with the belief that jewelry should outlast its wearer. They came to us looking to establish a brand identity that would be instantly recognizable within their industry, rooted in their values of quality, consistency, and a “fucking fast” mentality.

We developed a minimal yet vibrant visual direction that reflects their simple, high-integrity approach to jewelry. For packaging, we sourced materials that wouldn’t scratch or mark the rings, landing on a reusable main bag paired with a branded invoice and a recyclable mailer or box sealed with custom tape, depending on order size.

Beyond the brand and packaging, we supported Vira with social strategy - naming upcoming drops, developing concepts to keep their audience engaged, and shaping monthly creative moments like the Vira Studio Playlist. The project culminated in a custom Shopify website, built to automate their wholesale ordering process and streamline sales from start to finish.