Yolked -
Fast Casual Restaurant
Santa Cruz, California
Yolked came to us looking to develop a full brand identity for a new restaurant concept in Santa Cruz, California - an all-day breakfast café centered around eggs & matcha. We started out working through naming, landing on Yolked - casual, catchy, and approachable, which lend to the brand’s personality.
We pulled inspiration from their foods for their color palette, keeping things muted to avoid any kitchyness, and paired it with clean sans-serif typography to reflect their casual vibes. Their logo combines a textured, handwritten wordmark with a runny yolk “o” making it easy to identify on the busy streets of Santa Cruz.
To build out the rest of the brand world, we hand-illustrated textured elements, including an iconic two-yolk egg representing the two founders. For packaging, we designed standout pieces that would essentially be an advertisement as customers walk down the street holding matcha green coffee cups and food containers, something you never see, helping word to travel fast on Pacific Avenue.
"It's always wonderful to work with someone who truly understands the vision and helps bring it to life. Kristen's ability to take on a new project and excel in a new industry is a testament to her skills and versatility as a branding expert. It's important to have a strong brand in the restaurant business, as it helps to establish the unique identity of the establishment and sets it apart from others. Kristen created a well-designed brand, that has helped us to attract customers and build a loyal following. I'm glad that Kristen was able to deliver on our expectations and create a fantastic brand for our new restaurant."
"It's always wonderful to work with someone who truly understands the vision and helps bring it to life. Kristen's ability to take on a new project and excel in a new industry is a testament to her skills and versatility as a branding expert. It's important to have a strong brand in the restaurant business, as it helps to establish the unique identity of the establishment and sets it apart from others. Kristen created a well-designed brand, that has helped us to attract customers and build a loyal following. I'm glad that Kristen was able to deliver on our expectations and create a fantastic brand for our new restaurant."
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