Yolked came to us looking to develop a full brand identity for a new restaurant concept in Santa Cruz, California - an all-day breakfast café centered around eggs & matcha. We started out working through naming, landing on Yolked - casual, catchy, and approachable, which lend to the brand’s personality. 

We pulled inspiration from their foods for their color palette, keeping things muted to avoid any kitchyness, and paired it with clean sans-serif typography to reflect their casual vibes. Their logo combines a textured, handwritten wordmark with a runny yolk “o” making it easy to identify on the busy streets of Santa Cruz. 

To build out the rest of the brand world, we hand-illustrated textured elements, including an iconic two-yolk egg representing the two founders. For packaging, we designed standout pieces that would essentially be an advertisement as customers walk down the street holding matcha green coffee cups and food containers, something you never see, helping word to travel fast on Pacific Avenue.