The Editorial

Feb 07, 2025
A bright, colorful shoot that screams feminine energy is exactly what we were going for -We’ve been working with Nerissa from Lotus Fresh for quite a few years now and...
Jan 26, 2025
WARNING - some of these may be brutal (especially number three), but we can FIX it.I’ve heard so many of these objections from friends, family, and strangers at markets (and...
Jan 16, 2025
Valentine’s Day is officially less than a month away and as you’ve probably seen, every major retailer is fully stocked and loaded for the holiday. More than that, every email,...
Jan 09, 2025
Rebranding a Women’s Clothing BoutiqueWhen Betsy bought Bloomingbyrds in Lake Geneva, Wisconsin, two years ago, she saw an opportunity to make it something truly her own. She updated the merchandise,...
Jan 02, 2025
There are two common camps of people when it comes to rebranding - one that says “let’s rebrand!” and throws everything to the wind and starts completely from scratch, and...
Nov 27, 2024
I’ve always wanted to put together a gift guide featuring our amazing clients and each year that passes it gets moved to the bottom of the list. There’s always something...