![](http://studiofulchi.com/cdn/shop/files/poster-scene-1.jpg?v=1674863593)
![](http://studiofulchi.com/cdn/shop/files/yolkedban.jpg?v=1658658680)
YOLKED
![Various booklets showcasing elements of a brand presentation for an all-day breakfast restaurant](http://studiofulchi.com/cdn/shop/files/yolked-brand-guidelines_480x.jpg?v=1674696038)
BEHIND THE BRAND -
Yolked came to us looking to develop a full brand identity for a new restaurant concept in Santa Cruz, California - an all-day breakfast cafe centered around eggs & matcha.
We started out working through naming, landing on Yolked - casual, catchy, approachable, and descriptive, which lend to the brand’s personality.
![Moodboard for an all-day breakfast restaurant featuring light green and breakfast items](http://studiofulchi.com/cdn/shop/files/ybrnd_480x.jpg?v=1658660157)
We pulled inspiration from their foods for their color palette, keeping things muted to avoid any kitchyness, and beautiful clean sans-serifs for their type - keeping with the casual vibes.
Their logo is textured and handwritten with a runny yolk as the “o” making it easy to identify on the busy streets of Santa Cruz.
![Poster showing advertising for an all-day breakfast restaurant and a blurry person walking in the foreground](http://studiofulchi.com/cdn/shop/files/y3_480x.jpg?v=1658660240)
We hand drew textured illustrations, helping to build out the brand, with two yolks in the center of their iconic egg representing the two owners of this new venture.
![](http://studiofulchi.com/cdn/shop/files/Yolked_Illustrations.jpg?v=1674695928)
![](http://studiofulchi.com/cdn/shop/files/Yolked_Illustrations2.jpg?v=1674695929)
![Closeup of soft green, to-go food box](http://studiofulchi.com/cdn/shop/files/yolkedban_480x.jpg?v=1658658680)
For packaging, especially the coffee cups, we wanted to design something that would instantly catch your eye - imagine someone walking down the street with a matcha green colored cup having others ask them where they got it from.
![](http://studiofulchi.com/cdn/shop/files/ybags.jpg?v=1658660558)
![](http://studiofulchi.com/cdn/shop/files/Yolked_Coffee_Cup_Custom_Design2.jpg?v=1674861231)
![Front and back of a black and white t-shirt](http://studiofulchi.com/cdn/shop/files/Yolked_Custom_Designed_Shirt_480x.jpg?v=1674858956)
![](http://studiofulchi.com/cdn/shop/files/yolked-menu-custom-brand-design.jpg?v=1674861631)
![](http://studiofulchi.com/cdn/shop/files/yolked-storefront-design.jpg?v=1674861759)
![Mood board depicting the interior of a restaurant that serves all-day breakfast](http://studiofulchi.com/cdn/shop/files/yolked-interior-design-direction_480x.jpg?v=1674864114)
LET'S CREATE YOUR IDENTIFIABLE BRAND
we can't wait to hear about your company and dream up what we could create together
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