Santa Cruz, California
Brand Strategy & Identity, Packaging,
Fast Casual Restaurant
BEHIND THE BRAND -
Yolked came to us looking to develop a full brand identity for a new restaurant concept in Santa Cruz, California - an all-day breakfast cafe centered around eggs & matcha.
We started out working through naming, landing on Yolked - casual, catchy, approachable, and descriptive, which lend to the brand’s personality.
We pulled inspiration from their foods for their color palette, keeping things muted to avoid any kitchyness, and beautiful clean sans-serifs for their type - keeping with the casual vibes.
Their logo is textured and handwritten with a runny yolk as the “o” making it easy to identify on the busy streets of Santa Cruz.
We hand drew textured illustrations, helping to build out the brand, with two yolks in the center of their iconic egg representing the two owners of this new venture.
For packaging, especially the coffee cups, we wanted to design something that would instantly catch your eye - imagine someone walking down the street with a matcha green colored cup having others ask them where they got it from.