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Santa Cruz, California

Brand Strategy & Identity, Packaging,
Storefront Design

Fast Casual Restaurant

Various booklets showcasing elements of a brand presentation for an all-day breakfast restaurant


Yolked came to us looking to develop a full brand identity for a new restaurant concept in Santa Cruz, California - an all-day breakfast cafe centered around eggs & matcha.

We started out working through naming, landing on Yolked - casual, catchy, approachable, and descriptive, which lend to the brand’s personality.

Moodboard for an all-day breakfast restaurant featuring light green and breakfast items

We pulled inspiration from their foods for their color palette, keeping things muted to avoid any kitchyness, and beautiful clean sans-serifs for their type - keeping with the casual vibes.

Their logo is textured and handwritten with a runny yolk as the “o” making it easy to identify on the busy streets of Santa Cruz. 

Poster showing advertising for an all-day breakfast restaurant and a blurry person walking in the foreground

We hand drew textured illustrations, helping to build out the brand, with two yolks in the center of their iconic egg representing the two owners of this new venture.

Closeup of soft green, to-go food box

For packaging, especially the coffee cups, we wanted to design something that would instantly catch your eye - imagine someone walking down the street with a matcha green colored cup having others ask them where they got it from.

Front and back of a black and white t-shirt
Mood board depicting the interior of a restaurant that serves all-day breakfast

"It's always wonderful to work with someone who truly understands the vision and helps bring it to life. Kristen's ability to take on a new project and excel in a new industry is a testament to her skills and versatility as a branding expert. It's important to have a strong brand in the restaurant business, as it helps to establish the unique identity of the establishment and sets it apart from others. Kristen created a well-designed brand, that has helped us to attract customers and build a loyal following. I'm glad that Kristen was able to deliver on our expectations and create a fantastic brand for our new restaurant."

- Henry, Yolked
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