• Minneapolis, Minnesota

  • Brand Strategy & Identity, Packaging,
    and Web Design & Development

  • Apparel Brand

Index of a brand presentation with a black background and white text

  • Panache Apparel came to us looking to shift their brand to speak to both their existing wholesale customers and their new target audience, individual consumers. 

    We first worked through developing their personality and voice, one of the aspects they now needed refined, really understanding who how to resonate with the individual. Then, using elements from their previous collections and future releases, we pulled together a visual brand direction that set the tone for the rest of the foundational elements.

Logo for Panache Apparel in black
White tote bag with peacock inspired illustration
Black and white photo of the back of a woman in a white shirt with hand on her hip
Graphic of tagline in white text on a black background
Graphic of a woman in a brown, button up top and blue jean shorts, with black text to the left
Graphic of a black iphone with images of two woman wearing embroidered jean jacket and black graphic tee
  • We designed multiple marks, inspired by industrial design (an ode to the beginning of apparel manufacturing), which are used throughout their packaging and merch.

Graphic of logo for Panache Apparel
Magazine lying on sidewalk floor, on top of metal grate
Grey sweater with Panache sub mark on black background
Hand drawn illustrations of scissors, mannequin, and chandelier
Two cardboard boxes stacked on top of each other with Panache Apparel packaging tape
Packaging insert for Panache Apparel
  • The entire project came together with a custom, revamped Shopify website, that fully immerses visitors in the Panache Apparel brand. We added detailed animations (like flickering crown icons, again as a nod to the industrial era) a lookbook to show off their latest launch, and collage style collection pages to add a dynamic view when scrolling. 


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