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Philadelphia, Pennsylvania

Brand Strategy & Identity, Packaging Design, Photography, Videography, Copywriting, and Web Design & Development

Wellness Brand

Mood board for a brand with earth tones and pops of yellow


Ancient Healing Teas came to us for a complete reimagining of their brand, including a product line of over 50+ natural remedies & cleanses.We took inspiration from the owner’s personal story and original development of the recipes, along with the pure ingredients themselves to form the direction for the rebrand. 

We restructured and redesigned their entire packaging line, offering recommendations on new vessels and paper textures, all while designing with the idea of balancing their history and a new, more current look. 

We brought in natural elements like loose, hand-drawn illustrations and delicate line-work, as well as recommendations on new vessels and textures for each product collection.

Photography & videography were key in conveying this modern take on ancestral, natural healing. We brought in models and an earthy environment; taking lifestyle inspired shots to make it easy to envision in your home.

Three bars of soap displayed on a dish that is on the bathroom counter

The entire project was brought together on a stunning, custom Shopify website where the photography and videography is at the forefront - bringing in the beautiful linework detailed throughout their packaging with a robust, yet easy to navigate customer journey.

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