BEHIND THE BRAND -

Batik is a resort-wear boutique in the heart of Chicago.

They came to us looking to develop a brand for their new retail store - one that carried on into an e-commerce website that allowed them to sell coastal-wear across seasons.

We set out to create a brand that mixed coastal and southern elements, while still feeling approachable and at-home in a city/urban environment. 

We brought in textures through watercolor and their signature batik pattern, along with a roughed, stamp feel for their submark to bring in the natural wear of a well-traveled passport.

Their submark and artwork also feature an Indonesian flower, the birthplace of batik, and palm leaves, as a nod to southern living.

We worked with Batik to create custom artwork for their store, large window designs during construction, hang tags, tote bags, business cards, polymailers, packaging inserts, and social graphics as they geared up for launch. 

The entire brand came together with a custom Shopify website, where we brought in those passport-inspired vibes through beautiful linework, watercolor illustrations, organic shapes and a custom video sharing the heart of Batik.

We then had the opportunity to head to Chicago to celebrate their store opening and see all of their brand details throughout the boutique.